Revision as of 17:13, 2 February 2007

What management is - Joan Magretta

• Selling : convincing a customer to buy whatever you make
• Marketing : understanding what customers value so you can work to satisfy their needs

page 28 top very apt for newtec

Effectiveness is ‘Doing the right thing’ and Efficiency is ‘Doing the thing right’

Michael Ported : creating value : Value chain : each step is not seen as a cost but a step that has to add some increment of value to the finished product

cut the middle man : disintermediation

todo

Michael Porter:Competitive strategy