Books read since 2007

From wikikotten
Revision as of 14:51, 2 February 2007 by 192.168.123.100 (Talk)

Jump to: navigation, search

What management is - Joan Magretta

  • Selling : convincing a customer to buy whatever you make
  • Marketing : understanding what customers value so you can work to satisfy their needs


page 28 top very apt for newtec

Effectiveness is ‘Doing the right thing’ and Efficiency is ‘Doing the thing right’




todo

Michael Porter:Competitive strategy