Difference between revisions of "Books read since 2007"

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* What management is  - Joan Magretta
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= What management is  - Joan Magretta=
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*Selling : convincing a customer to buy whatever you make
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*Marketing : understanding what customers value so you can work to satisfy their needs

Revision as of 14:39, 2 February 2007

What management is - Joan Magretta

  • Selling : convincing a customer to buy whatever you make
  • Marketing : understanding what customers value so you can work to satisfy their needs