Difference between revisions of "KLM case"
From wikikotten
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== PRo's== | == PRo's== | ||
* they just won a reward, hyped by attention, proof that is worth it | * they just won a reward, hyped by attention, proof that is worth it | ||
| − | * it is in the strategy | + | * it is in the strategy, "a more direct relationship with its customers" |
* support Paul Gregorowitsch (VP) | * support Paul Gregorowitsch (VP) | ||
==Contra== | ==Contra== | ||
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* Still al lot of work in own department | * Still al lot of work in own department | ||
* bad experience with broad scòpe ICT projects (1997) | * bad experience with broad scòpe ICT projects (1997) | ||
| + | * Merger with Air France | ||
Revision as of 08:38, 25 November 2007
How difficult will it be to get CRM beyond marketing into the rest of KLM
PRo's
- they just won a reward, hyped by attention, proof that is worth it
- it is in the strategy, "a more direct relationship with its customers"
- support Paul Gregorowitsch (VP)
Contra
- Parts of KLM still in an operations mode, not so much customer centric
- Still al lot of work in own department
- bad experience with broad scòpe ICT projects (1997)
- Merger with Air France
