Difference between revisions of "Books read since 2007"

From wikikotten
Jump to: navigation, search
Line 3: Line 3:
 
*Selling : convincing a customer to buy whatever you make
 
*Selling : convincing a customer to buy whatever you make
 
*Marketing : understanding what customers value so you can work to satisfy their needs
 
*Marketing : understanding what customers value so you can work to satisfy their needs
 +
 +
 +
page 28 top very apt for newtec
 +
 +
Effectiveness is ‘Doing the right thing’ and Efficiency is ‘Doing the thing right’

Revision as of 15:46, 2 February 2007

What management is - Joan Magretta

  • Selling : convincing a customer to buy whatever you make
  • Marketing : understanding what customers value so you can work to satisfy their needs


page 28 top very apt for newtec

Effectiveness is ‘Doing the right thing’ and Efficiency is ‘Doing the thing right’